Category: General
Why isn’t Tara Hunt Mad?
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Recently Riya formerly Ojos launched a branded product called Like.com. Follow? It is a visual search engine with a focus on women’s products.
Tara previously ripped apart a conference for not having enough women. Let’s do some math:
- 3 out of 4 images on the homepage are female.
- 3 out of 5 categories are women related: jewelry, handbags and shoes.
- 14 out of 16 in the celebrities section are women.
Note: I am acquaintances with Munjal the CEO and technically what they created is bad ass. A visual search engine. Upload your photo and they can find something similar.
Why Tara should be mad: 5 out of 42 (11%) Riya employees are female.
Question: How can a company of men make a product for women?
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Noah Kagan wrote Why isn’t Tara Hunt Mad? on November 15th, 2006 and there are 6 comments. There will be one more after you add yours, though. Read more posts by Noah Kagan.
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6 Responses to “Why isn’t Tara Hunt Mad?”
November 15th, 2006
11:08 am
Tara is an awesome person to know, very smart and extremely well connected. I wonder if they had this in the pipeline when she was working with them.
As to how can a company of men make products for women? I think it happens all the time. Lots of software shops are primarily men. Maybe if Like was more female influenced, the site would look more like other female targetted sites do.
November 15th, 2006
11:23 am
Noah I have to ask you to take a look at your last question:
Question: How can a company of men make a product for women?
Uhm it’s only recently have more women been making products for women. There has ALWAYS been more males in the industry of creating businesses and products (due to various factors). For example, “A bra-like device to give a symmetrical rotundity to the breasts was patented (nr 24,033) in 1859 by Henry S. Lesher of Brooklyn, New York” (Wikipedia)
Thus it’s very possible for a company of men to make a product for women. Perhaps the question should be:
Can a company of men make a *good and compelling* product for women?
…it would be interesting for women to open up a sports clothing line just for men, a tv show for men, etc… maybe even invent something cool like the *bro* hahahah…
November 15th, 2006
11:51 am
Holly, Great points! I should have written about that in my post. I knew people were going to say ” oh Noah, so should babies make their own products?” Yes, I know they can’t. I think you did ask the right question but I think products do better when the people making them understand them.
PS> How did you conveniently bring up that bra quote?
November 15th, 2006
12:01 pm
Come on noah…haven’t you ever seen the Mel Gibson movie “What Women Want?”
http://www.imdb.com/title/tt0207201/
November 15th, 2006
3:25 pm
I’m definitely not *mad*
but I did ask Munjal how he pulled it off. LOL.
He may not have too many women on staff (and many of them in ‘administrative-type’ roles), but he did employ an agency of women who ran him through the fashion scene in NYC and introduced him to a huge number of fashion-divas and fashion bloggers who gave early renditions of the site the raking over the coals it needed to become the great site it is today.
He really should be paying more of them, though, I agree.
November 16th, 2006
12:40 am
How do you score a domain like Like.com?
I have read about this site in like Business 2.0. I like it. It must be one code heavy algorithm to pull off what it does…and to have 50 people on staff. AND it’s got one HECK of a business model. I like the business model.
I like Noah, I like Tara too. Tara likes horses pigs and cows and I think I am going to like.com her tie!
It’s like 1:40 in the morning… almost bed time.
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