Friday Free Business Idea: CPR (Cost per Relevancy)

October 20, 2006 - Get free updates of new posts here

A few weeks ago I gave up on following all 400+ of my blog feeds and cut it down to 25. Yours is on my list don’t worry;) In spirit of the Pareto Rule I feel that I get about 80% of the daily information I want from just reading these sites. Am I missing cool new sites or crazy information a day or two behind everyone else? Yes. Does it matter that much? Not especially. The really good stuff generally boils up to the top.

I know there are great articles and sites that I should be reading but I don’t. It is like that saying “if a tree falls in the woods and no one is around to hear it does it really make a sound?” If a great post gets unnoticed does it really make an impact? Okay, maybe not entirely true but I know there are some cool things I should be reading today that I am not, so I have a solution for that.

Cost per Relevancy.

What does that mean? It means that on my feed reader I want to see sponsored results of relevant articles that people pay for. How does it work?

1- Someone has a great post they want to share with people.
2- They pay some amount $.10-$.25 for every relevant person that clicks on that feed.
3- The post gets shown in feed readers to people who are subscribed to blogs that are relevant to the article.
4- The sponsored post shows up and if a person clicks then everyone wins.

I get to see a cool article from someone who may not be a Techcrunch. The person pays a very small amount for a very relevant audience. The feed reader people are making bling bling. This just seems like a no brainer and I am surprised no one has done this yet.

I am not sure if I should give this business idea out but as always if you do it just buy me a burrito. Or give me some money=)

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7 responses to “Friday Free Business Idea: CPR (Cost per Relevancy)

  1. Ben Reply

    I have never subscribed to more than 50 feeds. Part of that is because I never remember to click the subscribe button. When I do remember it’s because the author is writing far better than any of the other bloggers I see every day.

  2. Berry Reply

    This is a really great idea!

    No reason I wouldn’t pay for it… I aready pay GOOGLE and YAHOO hundreds a month– payinig bloggers is a much better deal because you know they are engaged AND looking for our type of service.

  3. Uzi Shnilovici Reply


    One problem and one point.

    Problem: You create a market of relevancy – people who got the money will win!

    I understand your problem. I have 100 feeds on my list. The problem in reducing it to 25 is that you lose whatever happens on the edges and you focus on the mainstream. No mind-provoking idea will appear there.

    The real action is in the edges.

    Unless you prefer to read 573 times that digg 3 has launched….


  4. Noah Kagan Reply


    The edges will come out through this example where the edge person can get to people that might want to read it. The problem now regardless if you have 500 or 1,000 streams is that you are still missing 1,001 person or other sites that you should know about. Am I missing something else?

  5. peter caputa Reply

    Just because I want other people to read something, that doesn’t mean it’ll be relevant to them. So, I don’t think introducing $ into an relevancy equation works.

    On the other hand, I think your idea has legs. Read my latest post. We plan to start paying people to syndicate our feeds of local events. I am sure that many other people would pay to have their content read by the right people. I assume you’ve seen techmeme’s sponsored feed initiative? Think about all the company’s that are doing email newsletters. They’d pay to get that info in front of prospects.

    It’s a good idea, Noah. Will this be the idea that gets you out of mom’s house and inspires you to do something with your talent and ideas?

  6. saving advice Reply

    A quality idea that I think can work – the challenge is finding a group of people that are genuinely interested in reading new articles and not just after the money as well as the opposite – people that are writing quality articles that would be willing to pay (and not people spamming articles). Even with those problems, a business model could certainly be developed and executed.