A lot of people talk to me about how they need to start a blog. Here’s how the conversations go:
Friend: Come on Noah it’s the coolest thing. Look how many people recognize you on the street just cause you blog.
Noah: Uh, no one.
Friend: Well, it will be a great way to get attention for my company and market our product.
Noah: What are you doing now and why does anyone care to read about what you have to say?
Friend: I am not sure but it will work. Trust me.
(update: image removed)
I just wanted to highlight for people why blogging is not that great. So many people are tricked by the main stream media that blogging is everything and all the benefits of it. I will be the first person to suggest for some companies/people to NOT blog. Gasp. Here are the 5 Noah questions/rules I give people before they can start blogging:
- What’s your objective in blogging?
- Can a newsletter do what you want?
- Do people care what you have to say?
- Can you do it for a consistent basis?
- Do you have interesting things to say?
Blogging will not make or break your business. It is a perfect tool for communicating with your customers. Make sure you are Noah approved before you start doing it.