Lately I have seen more people drinking Ethos water. If you haven’t heard of them they are the exclusive water at Starbucks and claim to donate money to help children around the world to get clean water. Awww, how nice.
In reality they ONLY donate 5 cents of each bottle to the children. Each bottle is $1.80 and I am sure they are selling well at Starbucks. So 2.7% of every bottle goes to children. Is that really going to help?
Seems to me they are going to an old school marketing tactic of “It’s for the Children.” I just don’t buy it. I am sure the company is sincere and they are trying to do good but come on only $.05, that is nothing. They remind me more of this guy:
I think it comes down to sincerity and generosity. Why do we feel good about Ben n Jerry’s? Even though they sold out, they give a huge chunk of money away and constantly try to help the environment.
Bottomline: If these guys were legit they would be a non-profit and donate all proceeds to the children. As always they need to keep it real.