My Feed is Bigger than Your Feed

September 7, 2006 - Get free updates of new posts here

A friend of mine mentinoed that he has over 1000+ subscribers on his blog.

big small

I looked down at my Feed and said only 500. Gosh, does size matter?

small big feet

Do you want 100% of 500 or 10% of 1000?

Seth knows small is the new big.

I am subscribed to over 400 blogs. What are my must reads? Around 25. I want to be a must read to the 500 people who subscribe to me.

the army

Bottomline: The biggest is not always the best. Vietnam kicked USAs ass with less people and less weapons but they were small and passionate. Make sure you are getting the right readers rather than everyone.

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19 responses to “My Feed is Bigger than Your Feed

  1. Doug Karr Reply

    Actually, Vietnam lost every major offensive in the war to the United States. What kicked the USA’s ass was the USA. We abandoned the war because of the body count that was incurred and the enormous backlash of the anti-war patriots. Thank God for democracy!

    PS: I read your feed… every single post! 🙂

  2. Noah Kagan Reply

    hmmm on the Vietnam war. Shows my ignorance. The point I was trying to get across is the importance of a small loyal and passionate group of people behind you rather than a large group of shenanys.

  3. Tim Reply

    Actually Vietnam kicked our butt for the same reasons the insurgents in Iraq are – they are small, mobile, and blend in with the native populace. But in a way Doug is right – the USA got in the USA’s way because too much politics interfered with the execution of the battle plan. The battle of Hamburger Hill is a great example (read the results and analysis section). [http://en.wikipedia.org/wiki/Battle_of_Hamburger_Hill]

    I don’t subscribe but I visit often. I agree the goal should be quality subscribers rather than just masses of subscribers. Hard to quantify though…

  4. trees420 Reply

    rubel had a good post about this a few months back:

    http://www.micropersuasion.com/2006/02/blog_measuremen.html

    numbers are great and all, and don’t get me wrong, i’d love to see a nice 100k show up on my feedburner badge. but i also see a trend when the subscriber count goes up and the comment activity ends up becoming rather impersonal. i am always paying more attention to (and actually read) blogs that are hitting their stride and finding their rythm because they always seem less driven to appeal to a mass audience often making for much more interesting conversation.

    my own blog has dwindled in numbers lately because i’ve just been too damn busy. i’m at around 18 subscribers and of that maybe a half dozen are loyal readers, but i’m not gonna sweat it!

  5. Jason Reply

    Actually I think I would disagree with your statement. I read an article a while back on why people blog. People blog because they want people to read their blog. If you do not want people reading it, please keep a My Little Pony Diary under your bed.

    The more people that read your blog…the more people who become loyal readers.

    However, if you want more people to read your blog you might as well write about the Paris Hilton DUI. You have a niche, and that will not equate to a large reader population (the mainstream reader). I am not saying that there are not a million marketing fans out there, but there are many more Paris fans.

  6. Paul McEnany Reply

    I think you should have gone with the Revolutionary War instead of Vietnam.

    And, for all you revisionist history buffs out there, USA won the Vietnam War. Why? Because we don’t lose.

    Stay the course people. Wait, wait, wait…No..Adapt and Win, people.

    Ah, fuck it, just stay the course. Unless you like Nazi’s, stay the course.

    Noah, feel free to delete that comment. I think it may be filled with too much angst, and Doug may lash out on me. 🙂

  7. Noah Kagan Reply

    People almost forgot how Paris got real fame and I will do the same. I will make a sex tape with Paul and share it with the marketing crowd. fame is coming. haha.

    i just realized again tonight when laura emailed me, that I really like my readers/friends and would not change it for anything.

    your bud (non-cheesy),
    noah

  8. Timothy Young Reply

    Spending time every day flipping through hundreds of feeds is like mindlessly flipping through infomercials on TV at 3am.

    (From a purely startup perspective)

    Are any of those 500 feeds making you money? I didn’t think so. So dump them.

    Grab a subscription to HBR, MIT Sloan, and Strat+Biz and focus.

    As you know Noah, I dragged NetNewsWire (with all 2k+ feeds) to the trashcan with a happy smile last week and have now freed myself from the blog echochamber.

  9. Noah Kagan Reply

    I love the idea Tim about cleaning out my feeds. I think I will see who’s coming with me next week on that trip. I don’t think the TV analogy is that great since I chose which feeds go into my feed reader.

  10. Skip Tracer Reply

    True. A smaller group of loyal and interested readers on a niche topic are a marketing dream, but if your blog is more general, then my guess is that you would want as large an audience as possible.