Sunday Thought: Masturbating to Business Cards

August 20, 2006 - Get free updates of new posts here

I was going through a pile of old business cards today and realized a few things:

stack business cards

1) I did not follow up with these people right after meeting them (< 1 day) 2) I did not spend enough time developing a relationship or at least getting to know them 3) Emailing them now about help, deals, relationship or anything is nearly equivalent to cold calling them. They don't remember me.

kira knightly

Bottomline: Getting a business card and not getting a relationship is like masturbating to Kira Kneightly and telling your friends you had sex with her.

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12 responses to “Sunday Thought: Masturbating to Business Cards

  1. Derek Reply

    Reminds me that I need to get my cards printed. I’m a bit unorthodox in that I build relationships then return a few weeks later and say “hey, I don’t think I gave you my card”.

  2. Victoria Reply

    Ugh. I have a terrible habit of not following up. What’s even worse is that sometimes I’ll initiate contact, get a reponse, and then I’ll leave them hangin’. How retarded is that? I need a good smack or two.

    Noah, good to see that you’re getting your sense of humor back. I didn’t realize you’d lost it.

  3. sharpshoot Reply

    Building relationships is key. Hence your relationship manager/CRM for friends is key. What you need is a way after scheduling an event to be asked who you met and have a reminder to email them a day after, a week later and then a month later. Cementing relationships are like learning facts, if u want someone to remember you and stay in your longterm memory you gotta remind them the day after, a week after and then ongoing in that month. I often meet for lunch in the weeks after and cement the rapport built at the event.