Comments on: The Ultimate List of Eponyms aka Brands that OWN the Market http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/ A blog about marketing, online communities and other business musings. Come join the fun! Wed, 09 Nov 2011 02:14:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Portable DVD Player http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/comment-page-1/#comment-686246 Portable DVD Player Sun, 23 Aug 2009 17:43:46 +0000 http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/#comment-686246 Noah, I think the most incredible brand co-opted into the venacular would have to be “Zipper” it origniated as an individual brand, and we don’t even have a description for what the product is, it has become the description. As a counterexample for why having you brand as the name of the object is a bad thing, figure the following: If your brand name becomes a synonym for the actual product, it is not protectable. Once it is simply a description of the product, not the brand of product you have lost control of the usage of the name, hence your protection wanes and others can describe the product as your brand name, pretty much screwing you sideways. Noah,

I think the most incredible brand co-opted into the venacular would have to be “Zipper” it origniated as an individual brand, and we don’t even have a description for what the product is, it has become the description.

As a counterexample for why having you brand as the name of the object is a bad thing, figure the following: If your brand name becomes a synonym for the actual product, it is not protectable. Once it is simply a description of the product, not the brand of product you have lost control of the usage of the name, hence your protection wanes and others can describe the product as your brand name, pretty much screwing you sideways.

]]> By: Brian Garbet http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/comment-page-1/#comment-475427 Brian Garbet Wed, 10 Sep 2008 11:52:15 +0000 http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/#comment-475427 Its been years since it was suggested by iPod still hasn't been added to that list. Its definitely been branded & now common lingo. iPod : MP3 player: owned by Apple Its been years since it was suggested by iPod still hasn’t been added to that list. Its definitely been branded & now common lingo.

iPod : MP3 player: owned by Apple

]]> By: Jason http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/comment-page-1/#comment-246156 Jason Thu, 24 Jan 2008 17:42:56 +0000 http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/#comment-246156 Becoming top of mind is a marketer's dream but can quickly turn to a nightmare if the brand name becomes too generic and loses trademark status. Initially, it's tremendous to be so dominant that the name is almost a generic term. For example, alot of people probably couldn't tell you another brand name for an Mp3 player so they are only going to look at IPod. IPod is smart for protecting the name though. It's alot like playing king of the hill - once you reach the top, you have to protect it. Becoming top of mind is a marketer’s dream but can quickly turn to a nightmare if the brand name becomes too generic and loses trademark status.

Initially, it’s tremendous to be so dominant that the name is almost a generic term. For example, alot of people probably couldn’t tell you another brand name for an Mp3 player so they are only going to look at IPod. IPod is smart for protecting the name though. It’s alot like playing king of the hill – once you reach the top, you have to protect it.

]]> By: Dido Shaaban http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/comment-page-1/#comment-243293 Dido Shaaban Mon, 21 Jan 2008 14:05:48 +0000 http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/#comment-243293 I think "PAMPERS" brand should be in. I don't c it in the 28 list. Rgds; D!do I think “PAMPERS” brand should be in.
I don’t c it in the 28 list.

Rgds;
D!do

]]> By: Dido Shaaban http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/comment-page-1/#comment-243272 Dido Shaaban Mon, 21 Jan 2008 13:36:14 +0000 http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/#comment-243272 Also "Jet-Ski" is most widely used for watercraft. Rgds; D!do Also “Jet-Ski” is most widely used for watercraft.

Rgds;
D!do

]]> By: sophie http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/comment-page-1/#comment-166020 sophie Thu, 25 Oct 2007 23:13:13 +0000 http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/#comment-166020 ipod=mp3 player ipod=mp3 player

]]> By: Brie http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/comment-page-1/#comment-20715 Brie Fri, 01 Dec 2006 16:58:20 +0000 http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/#comment-20715 What about Saran Wrap and White-Out? (sp: Wite-Out?) What about Saran Wrap and White-Out? (sp: Wite-Out?)

]]> By: MsNadi http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/comment-page-1/#comment-6951 MsNadi Wed, 23 Aug 2006 23:07:14 +0000 http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/#comment-6951 Chapstik - Lip balm. "hey, do you have any chapstik?" :::I guess that was self explanatory::: Chapstik – Lip balm.

“hey, do you have any chapstik?”

:::I guess that was self explanatory:::

]]> By: Jesse Skinner http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/comment-page-1/#comment-6950 Jesse Skinner Wed, 23 Aug 2006 22:06:20 +0000 http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/#comment-6950 Ziploc Jacuzzi I'd argue Asprin is as much a market-owner as Tylenol. I've heard people call tylenols asprins. Ziploc
Jacuzzi

I’d argue Asprin is as much a market-owner as Tylenol. I’ve heard people call tylenols asprins.

]]> By: Frank http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/comment-page-1/#comment-6932 Frank Wed, 23 Aug 2006 07:25:19 +0000 http://okdork.com/2006/08/16/the-ultimate-list-of-brands-that-own-the-market/#comment-6932 hey... how about... SPEEDOS. hah.. no, but really.. thats strictly brand, rite? not a general term?.. hey… how about…

SPEEDOS.

hah.. no, but really.. thats strictly brand, rite? not a general term?..

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