More and more often people are ultra concerned with getting TONs of traffic. Getting Digged, getting Reddited, most popular on Del.icio.us, boingboinged or as Seth calls it throwing it out Digg bait for traffic.
These are all identical to taking steroids. You get a quick, ultra good feeling but at the end of the day you end up with man boobs. That is NOT what you want, trust me.
Many people talk about their results and traffic from this experience. Here are some stories:
And so forth…What most of these people don’t mention is a week later. Their traffic is back to normal and they are desperate like a crack head for another high. I have had this a few times with my Michael Arrington of Techcrunch is a Millionaire and more recently The Guide to Avoiding Small Talk. These posts each generated over 20,000 of hits in 1 day which was a great feeling. Do you know how many of those people came back the week after? Maybe 1% of them. Here are the 55 things you should be tracking on your website.
Have you ever seen a story on the front page of these sites and checked it out? Yes, you have. After you briefly viewed the post how often have you gone back? Never.
So what does this all have to do with Blog Traffic?. Focus on your customer, focus on the right person and not on the easy win. What does that mean? Here are four blog traffic tips that will be key to increasing blog traffic to your site.
1- Partner. Get linked to by another site that is in your area of interest. For example, if you are a technical evangelist a Scoble link could do you well. If you are a marketing puppy then a link from Guy is golden. A Seth link is like a marketing gift from god. His link to my site established the snowball effect which translated into tons of the right traffic.
2- Write about the right things. I won’t go too much into this cause you have heard it all before. I admit I am bad at this because I have so many interests. But tackle one thing and it will succeed. Similar to my friend Eric who is doing 52reviews.com, he writes a business book review a week. He ONLY talks about book stuff.
3- Respond. If someone comments on another site and they have something smart to say, get them. Go to their blog, email them and track them down. Find the places your “ideal” readers are and start waving your hands in a polite way. If someone comments on your blog make sure you say thanks. It is the easiest thing to that so little people take advantage of.
4- Adjust. If you start generating a lot of traffic, adjust your site. Put some links for them to subscribe to your RSS. Add a welcome message so they feel like they are home. Thank them for visiting. Here are the bonuses I offer people when they sign up to OKdork.