This morning I was walking down the stairwell to class and the bottom floor was completely dark. What was I to do? Keep walking in fear of some taekwondo master killing me in total darkness or walk back upstairs and take the elevator.
That’s him. Okay, I am a pussy and I walked up the stairs and took the elevator.
That got me thinking about showing your customers the light. If the light was on I would have easily walked out the front door and ran to my class. Because it was off I had to walk back up the stairs and wait to take the elevator back down to the first floor.
- Are you customers missing what you want out of your site?
- Are your customers finding what they are looking?
- Are you shining the light on where you want them to go?
- Are you helping them all the way to the end?
Just some thoughts from a scared business teacher:)