Category: Marketing Korean Marketing: Show Your Customers The Light
This morning I was walking down the stairwell to class and the bottom floor was completely dark. What was I to do? Keep walking in fear of some taekwondo master killing me in total darkness or walk back upstairs and take the elevator.

That’s him. Okay, I am a pussy and I walked up the stairs and took the elevator.
That got me thinking about showing your customers the light. If the light was on I would have easily walked out the front door and ran to my class. Because it was off I had to walk back up the stairs and wait to take the elevator back down to the first floor.
- Are you customers missing what you want out of your site?
- Are your customers finding what they are looking?
- Are you shining the light on where you want them to go?
- Are you helping them all the way to the end?

Just some thoughts from a scared business teacher:)
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will brb.
Noah wrote Korean Marketing: Show Your Customers The Light on July 26th, 2006 and there are 
7 Responses to “Korean Marketing: Show Your Customers The Light”
July 26th, 2006
10:23 pm
Hahah great lesson. I keep a little light on my keychain though. Maybe that’s what this lesson was really about.
July 26th, 2006
11:20 pm
Korean Marketing: Show Your Customers The Light at Okdork.com…
An article to highlight if you are taking care of your customer or not. And how to help!…
July 26th, 2006
11:35 pm
Noah,
When I scroll by your blog in my news reader, the Radiohead album OK Computer always comes to mind.
have fun in Korea!
- Nick
July 27th, 2006
12:06 am
Noah,
Good one! You have solid marketing tips and experience. Suggest you write a book and call it “OK..DORK”.
This would kill 2 birds with 1 stone.
Let me know if u want to team up. I will write a chapter
July 27th, 2006
11:03 am
I think the book’s title should be inNOAHvation .. i should get the copyrights to that.
July 27th, 2006
8:48 pm
or how about “I’m Ok, You’re Ok, I’m a Dork, You’re a Dork” ?
August 8th, 2006
4:44 pm
[...] Anyways, do you remember when I wrote about the Taekwondo Master in the stairwell last week? I bought a Taekwondo t-shirt in Korea for one lucky reader in honor of that post. [...]
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