Korean Marketing: Show Your Customers The Light

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This morning I was walking down the stairwell to class and the bottom floor was completely dark. What was I to do? Keep walking in fear of some taekwondo master killing me in total darkness or walk back upstairs and take the elevator.

taekwondo master

That’s him. Okay, I am a pussy and I walked up the stairs and took the elevator.

That got me thinking about showing your customers the light. If the light was on I would have easily walked out the front door and ran to my class. Because it was off I had to walk back up the stairs and wait to take the elevator back down to the first floor.

  1. Are you customers missing what you want out of your site?
  2. Are your customers finding what they are looking?
  3. Are you shining the light on where you want them to go?
  4. Are you helping them all the way to the end?
the light

Just some thoughts from a scared business teacher:)

There are 7 comments. There will be one more after you add yours, though.

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7 Responses to “Korean Marketing: Show Your Customers The Light”

  • Devin
    July 26th, 2006
    10:23 pm

    Hahah great lesson. I keep a little light on my keychain though. Maybe that’s what this lesson was really about.

  • Anonymous
    July 26th, 2006
    11:20 pm

    Korean Marketing: Show Your Customers The Light at Okdork.com…

    An article to highlight if you are taking care of your customer or not. And how to help!…

  • Nick
    July 26th, 2006
    11:35 pm

    Noah,

    When I scroll by your blog in my news reader, the Radiohead album OK Computer always comes to mind.

    have fun in Korea!

    - Nick

  • Sri
    July 27th, 2006
    12:06 am

    Noah,

    Good one! You have solid marketing tips and experience. Suggest you write a book and call it “OK..DORK”.

    This would kill 2 birds with 1 stone.
    Let me know if u want to team up. I will write a chapter ;)

  • Raphael Kang
    July 27th, 2006
    11:03 am

    I think the book’s title should be inNOAHvation .. i should get the copyrights to that.

  • joe
    July 27th, 2006
    8:48 pm

    or how about “I’m Ok, You’re Ok, I’m a Dork, You’re a Dork” ?

  • Kamsahamni-freakin-da: Noah’s Back at Okdork.com
    August 8th, 2006
    4:44 pm

    [...] Anyways, do you remember when I wrote about the Taekwondo Master in the stairwell last week? I bought a Taekwondo t-shirt in Korea for one lucky reader in honor of that post. [...]

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