I think this is my most powerful marketing tip yet. “Dude has Noah lost it since he left for Korea?” Possibly, maybe it’s all the kimchi I’ve been eating. Let me try to explain myself a little better and you can let me know what you think.
What are some of the most well-known and successful companies today?
In-n-Out: For all the people on the West coast you know exactly what I am talking about. Animal style, fresh cut fries and a delicious shake makes my day and me fatter.
Google: Yes you all know them, love them and probably use them more than you shower.
Skype: The great tool that connects the world digitally.
Harvard University: The most prestigious university in the world. With an endowment fund $20 billion + and an amazing alumni base, you can’t deny their dominance. A close second is Berkeley=)
Okay, what do these things have in common and why did Noah (yes, third person reference) list them? They are hugely successful, have great reputations and their services/products work really well. What am I saying?
Companies that have great products will market themselves. When have you seen an In-n-Out frequent burger card? Never! A Google banner advertisement on a site. Nopes! Some smiling kids on TV telling you to go to Harvard. Nada!
I know I am oversimplifying the process but creating a useful/amazing product will have people talking about it for you. Yes, I know these companies are edge cases and you may hate on me. The point I am really trying to get across is sometimes having great marketing can’t make up for a shitty product. Maybe stop thinking about how to get the word out and create something people will love to use.