Yes, you are getting 3 posts today. I love the ones where I suggest help for local businesses and then other online writers do the same. Some good reads are from Adam about coffee shops and James about Video stores.
In short Circuit City sucks and needs help. How many electronic stores are out there? Tons and even more if you count online. There are tons who hate them as well, why are they not listening? Here is what I suggest:
1- Learn. They have no idea about their products. Why do I ask them questions when I know they are reading off the boxes? There really is no value anymore about going to the store. The sales people know nothing. Someone teach them.
2- Play. You can’t really use anything. Let people take things home, play around, and make sure they are making a good purchase. $500 is a lot for a camera, please let me play with it longer then 14 days and then charge me for returning it.
3- Long-Term. I worked at Office Max for two years in high school so I know retail and luckily we weren’t on commission. Clearly, Circuit Shitty doesn’t. Their employees are focused on short term gains instead of long-term satisfaction. I saw them selling an old lady (not my Meemaw) a friggin Treo. If they figured out her needs and weren’t so concerned with selling the most and sold the right one they would have better customer retention and overall spending. Do store-wide commission and long-term encouragement. Measure customer satisfaction as a way of compensating, think of new ways instead of just today.