If you remember last week I ripped on a small coffee shop and suggested some things for them to improve. Well this morning, sitting in the Castro district of San Francisco
I have found the location they should learn from. Philz Coffee, yea that’s right with a “Z.”
Philz does so many things right:
1- Everyone knows your name. The employees know the majority of the customers, wished them happy anniversary and made me feel welcomed to taste their delicious coffee. They have great attitudes. Phil is a real guy who cares which makes a huge difference to the customers. I wonder if they even consider the people buying coffee customers and more like friends.
2- Less is More. They only have 6 coffees you can choose from. From flavors called the WOW to The Ecstatic. They take time to go over any of the flavors with you. Only brew one cup at a time old fashioned style.
3- Music. They play music that caters to the community. Listening to Belle and Sebastian right now. Enough said.
4- Community. I am using their free wifi now and they do have power plugs. They have tons of events at this location. They have free weekly coffee tastings. Who does that?
This is how you stand a chance against Starbucks. Right now the employees are debating how you have to sing to “like a virgin” when its playing. One guy didn’t know who Madonna was got made fun of. Good Morning:)