Have you heard of this new cellular phone service, MetroPCS? Some have, most haven’t. It is a new cell phone service that provides unlimited usage for a very small monthly fee: $30. The problem I noticed is that nobody is using it. I wondered if it is a marketing thing, product, strategy or what because at my $50/month plan I am still going over my minutes.
“Have you ever gone over your cell phone minutes?”
I am not a psychic but I will guarantee you have. What is your highest bill? Leave in the comments section your highest one. I think it will be fun. Okay going back to the subject. MetroPCS is the ultimate cell phone carrier:
- no contracts
- one flat-rate
- unlimited usage
- $3 more for unlimited text messages
Come on that sounds like god’s gift to cell phone users. So why aren’t more people using it? I will answer it with a quote:
“How many times have you made a call from your home-phone that was dropped or was staticky? Never “
- Reliability, they have a very small coverage base and people just want to make quality phone calls anytime/anywhere which appears to trump how much people will pay for service. #1 important thing to cell phone users is good reception and connecting on their calls.
- Awareness, the people in the areas where MetroPCS works may not have heard of the service.
What should they do? My suggestions are:
1- Differentiate, what do you think of when you think of Boost Mobile? You think Urban and hip. What about the word Blackberry? I am guessing corporate and people who need to get lives:) MetroPCS can stand for lowest price but they need to bring up their reputation.
2- Quality, they need to focus more heavily on reception. Luckily, we can take our phone #s anywhere but they must demonstrate/show that using their service will have good reception.
3- Focus, pick one city and own that city and even better one group in that area. They can’t do business and urban is not a good choice. Figure out who the cost conscious customer is and doesn’t leave their region often (this matters since it costs extra for long-distance calling). Those kind of people are families, k-12 students & senior citizens.
Am I missing anything else? It will be interesting to see where MetroPCS goes.