We all know Philip Morris (makers of Marlboro) tricked the USA people into smoking which was genius. Then one day Americans woke up; shit we are going to die from smoking these cigarettes and smoking was on the decline. The old timers in Virginia started running around figuring how to capture all those people back into smoking.
My theory is a new type of marketing called reverse marketing. What they created was The Parent Resource Center. At first it seems like a great idea for them to put tons of material to teach kids about not smoking, advertise all over for parents to go check it out and appear to be finally helping society. That’s almost like saying that Las Vegas was built for people to win. Hint: Who’s money do you think paid for all the big hotels? Definitely not from the winners.
“What do you do when your parents tell you not to do something?”
YOU REBEL!!! You do everything against what they say when you are younger. Philip Morris’s stroke of genius is getting tons of parents to promote anti-smoking to their children and in turn really create hords of new kids who will go try it out. A more affective way of reducing smoking is to support The Truth campaign. And even greater idea is to stop selling cigarettes…