Okay, well that is not entirely true but I wanted to get your attention for a good reason. Since this is marketing and relationship week I wanted to highlight two important things when trying to get people’s attention and keeping it.
1- The Title is Everything. Click your mouse twice if you use a blog reader. As I scrolled through my 300+ subscriptions I felt overwhelmed by the amount of articles and realized two things.
I need to unsubscribe 150 times from okdork.com. Secondly and more importantly is that I scan every article and stop at interesting titles. Yes, I have a favorites folder and give those people a little more slack but in general the better the title the better my chance in reading it. What are my suggestions on creating a great title:
1- Make it unique: great marketing tips or the greatest marketing tip ever written
2- Make it bold: things to do in Canada or 5 things to do in Canada before you die
3- Make it super long or super short: I really want to write about some companies that aren’t doing so well or Google’s Suicide
4- Numbers are helpful: interesting to read or 5 great books to read
5- Be specific: yummy delis in California or amazing delis in California for pregnant nurses
2- KIS. Keep it short. If I said I would give you free money would you take it? Hopefully yes unless you are a good friend and realize I have no job:) Anyways, in yesterday’s post if you made it through the whole thing, it said to email me and get $1. That’s it. Easier than panhandling. Only a few did it which I expected from the experiment. If I kept the entry short I would have gotten a higher response rate. I learned in business school that every word counts, so get to the point.