Quick Saturday: Bigger is not Always Better

June 24, 2006 - Get free updates of new posts here

I was reading my friend Tim Grahl’s site and saw a great post on:
Your site may be more popular but I am richer.

What he says is how he is making tons of money not by generating more traffic than others but focusing on a particular niche, bicycles. Too many web geeks (including myself) check Alexa rankings as the measure for success but what really counts is importance. This reminds me of another thing guys try to brag about:)

When I got Digg’d frontpage and generated 20,000 page views I was mostly sad since I knew the next day only 10 more people would subscribe to my rss or revisit. I would have been 100x more happy if 100 people visited my site today and again next week. The value is in the quality not the quantity!

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3 responses to “Quick Saturday: Bigger is not Always Better

  1. peter caputa Reply

    Yeah. Agreed.

    To take this 1 step further. I went through a phase where I cared a lot about my subscriber #s and visitor stats. And like you, I was easily able to increase my subscribers and stats with some smart posts and strategies of reaching out. But, then I got to a point where I wondered what the purpose was. It’s a good amount of work to get to 500 to 1000 subscribers. But, it’s almost impossible to get to 10k or 20k without really spening all day doing it.

    So, I switched to two different metrics. 1) Am I helping individuals that want my help and are they helping me? In other words, what’s the quality of my relationships with individual readers? 2) How much money am I making from all my efforts? Can I make more money investing my time elsewhere?

    I think you’ll find that there are much more direct ways of making 1 and 2 happen than by increasing subscribers and visitor stats.

  2. Jason Reply

    I you want to make money on the net these days it has to be in a niche situation. People are no coming to the net for information and content. If you can find an audience that is being overlooked, you have a winner. Companies know who their target audiences are. They are targeting specific groups rather than the “whole audience.”