I was at Starbucks in Cerritos with my really cute laptop when I had to go use the bathroom. Realizing I had too much to carry and untangle, I asked a gentleman next to me to watch my laptop. After enjoying the toilets I came out and my laptop was still there. Luckily, this gentleman was trustworthy and protected my laptop with valiant honor. It made me wonder how we inherently trust businesses, products and services. I didn’t know this guy at all but he could have easily ran off with my laptop and hurt my ability to trust others in the future.
I thought more about it and started wondering why do we trust airline pilots with our lives, we don’t know them. Or creepy looking taxi drivers who’s names we can’t pronounce. That 15 year old kid serving food at Burger King, how do we know he really washed his hands?
It takes time to develop trust with a company and a major F up can seriously hurt a long-term customer. I think regardless if we inherently trust people (pilots) or developed over time (salesperson) that is something to hold in high regards as the return on trust is extremely high.
Why do we now trust Google more than Microsoft?