I am still on vacation but wrote this a little while ago.
If you ever want to get easy exposure for your product, service or website. Start a rivalry.
Not sure how I thought of this but it seems to work. Go criticize some other guys’ blog in his comments. Post an ad saying that other house cleaning service is just plain dirty. Write an article about how crappy some product is (I do these in a nice way) and will never succeed.
This is generally better if you are not first in your market and you can walk the walk if you know what I mean.
The original rivalry that started it all is the Pepsi Challenge, which really helped the company come up in the rankings. This may not be the right kind of attention or exposure you want for your company but for some it may be a nice thing to try.
It works well in music sales as well, remember the East vs. West coast thing. That really boiled down to millions of people buying music to hear the rivalry.
Even in the blog world this happens were I have seen a few times where Robert Scoble & Seth Godin link to people who have disagreed with their opinions.
Who can you challenge?