Category: General
Michael Arrington of Techcrunch.com is a Millionaire!
As much as people criticize or adore the articles and insights that come from Techcrunch I just realized that he makes bank. And by bank I mean he is raking in around $85,000 a month. This seems AMAZING for a person who writes on a blog also known as an online diary to generate that much money.
How does he make so much (he is smiling above from making so much money):
1- 4 Sponsored locations on the homepage
4 x $7,500 month = $30,000 month
2- Google Ads
Monthly Reveune = Unknown
3- FMPublishing advertisement sales on the blog Estimated monthly traffc 3 million page views
Cost per 1,000 page views
- 120×600 ($20)
- 125×125 ($10)
- Text ad ($300 per week)
Estimated Revenue @ $5 cpm = $15,000 month
4- Consulting and venture sponsorship
Monthly Revenue = Unknown but a lot.
Total Monthly Revenue = ~$85,000+
Yearly Revenue = $85,000 * 12 = $1,020,000
A few questions this may rise. How accurate are these #s? How much action does he get from women with that bankroll? How did I think about ths ( I was bored and checked his advertising page which got me thinking). Why am I making $0 from my online journal? How can I make my blog make that much?
I don’t have answers to all of the questions but I know what helps Mike now stand out is he has a very valuable audience, is known for producing the news first and writes it in a way that most people can follow. What makes you unique?
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noah kagan wrote Michael Arrington of Techcrunch.com is a Millionaire! on May 15th, 2006 and there are 48 comments. There will be one more after you add yours, though. Read more posts by noah kagan.
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48 Responses to “Michael Arrington of Techcrunch.com is a Millionaire!”
May 15th, 2006
10:24 am
god damn, your form lost my post the first time around. here’s the summary of what i was going to write:
- actually the bottom two of the $7500/month ads appear to be unsold at the moment (omnidrive is run by a techcrunch writer so i assume the ad is free).
- i think your numbers are in general erring a bit closer to what he hopes to make than what he currently makes.
- despite all that, i’d be willing to bet that he’ll make more off of techcrunch than he ever makes from edgeio.
May 15th, 2006
10:49 am
Anybody that can spread acquisition rumors the way that Mike can deserves to be a millionaire. And, Noah, if you suddently want to monetize your blog, the JotSpot Affiliate Program will be a fine way to start! As you already know, check out http://affiliates.jot.com
May 15th, 2006
12:25 pm
Keep in mind it takes a lot of resources (read: expensive web hosting) each month to keep that site up. So, estimate a few grand a month for hosting.
…but ya, that’s a lot of money.
May 15th, 2006
12:55 pm
Its not THAT expensive to keep a site like that up. I’m guessing it can easily be done for under a grand a month. 2 dedicated servers w/load balancer are $750 or so.
The guy was a high priced attorney for lots of tech companies during the bubble1.0 so he already had money to boot.
May 15th, 2006
9:45 pm
What is pretty crazy is that at $7,500/month with around 3 million page views/month, Arrington is only charging $2.50 CPM. That is very low for the targeted market and attentive readers that he has. (Not to mention great placement of the ads on the page)
He could really turn on the money jets if he decided to moetize his feed. If i were him I would work out a deal with Feedburner to keep the redirect on, but allow Mike to put in custom ads that Feedburner would not get a share of. Even though this strikes at the core of Feedburner’s business, it is a great example of how a large client like Mike, that feedburner wants to keep on board,is not going to want share revenue on partnerships that Mike can set up by his own ad team. In the end, Mike converts a lot of people to feedburner and they would never want to lose that.
So lets say that Mike can command $10 CPM for an ad in his feed. At 55,000 calls a day, that is $550/day or $16,500/ month to just put one ad in a feed.
Mike needs to go public, get a CFO, and start running this business efficently.
May 15th, 2006
10:11 pm
Err, please don’t hold my spelling or use of grammar against me.
May 16th, 2006
8:17 am
I saw somewhere recently (where, dangit?!) Arrington saying TechCrunch takes in about $200/day from AdSense. Let’s say that’s for weekdays only and you’ve got another $52K/yr. Nice!
May 16th, 2006
8:22 am
So do you think he drives a Civic?
Hey baby… I write an online diary that makes bank! Wanna feel the techCRUNCH?
Yeah, he definitely gets what he wants.
May 16th, 2006
10:45 am
Do you think mainstream media will eventually push out the small independent blogger? Or do people prefer unique voices?
May 16th, 2006
2:32 pm
you make $0?! How can that be when you don’t have any wonderful sponsored links to click on or that most of your blogging audience is geared towards YOPOs (recently surviving college students)
I think you need to put up a BIG ad…j/k I like it the way it is …. no punch the monkey ads… and it feels unsanitized (I mean it in a good way)
May 16th, 2006
11:10 pm
First, regarding affiliates, be careful which ones you decide to link to. They could end up getting you hammered/penalized by search engines. Matt Cutts, an engineer with Google, recently posted about this: http://www.mattcutts.com/blog/indexing-timeline/ (scroll down halfway)
Second, the way most “professional” bloggers succeed is by discussing a niche topic that they are an expert on. I’m not entirely sure what the corporate policy for blogging is at Facebook, but you could definitely leverage that position (the same way that Scoble does for MS, Jeremy does for Yahoo and so on). Aside from the odds and ends that Malik, Kedrosky and others find on you all, there really isn’t anyone focused on discussing Facebook stuff (L3 and Stutzman are not inside guys).
If I were you, I would discuss social networking as a whole, comparing feature sets of MySpace, Orkut, Y360, MSN Spaces, etc. with that of FB.
And don’t forget booth babes.
May 17th, 2006
11:56 am
Holly do you want goghetto to be the first sponsor of okdork.com? my site is not about making money but more the expression of ideas to stir discussion. i would not be opposed to letting a company who makes sense to my readers and myself having some placement on my site.
May 17th, 2006
3:00 pm
Me jealous. What I wonder is how long traffic like this to blogs can continue? Will the blogosphere bubble burst? What if google pulls the plug? Hmm…
http://www.webloghits.com
May 17th, 2006
3:00 pm
Hmmm I think sponsorship would require money, but I think goghetto is too ghetto to do that.
Yes, I like the fact that your blog is not about making money
May 17th, 2006
3:06 pm
Mike Arrington does a lot of Venture Captial work too.
Here’s one example:
Dave Winer owned a weblog “ping” service run at a site called “weblogs.com”.
Managing the site became difficult for Dave and he wanted to sell it to someone.
He worked with Mike Arrington as his lawyer and a sale to Verisign was arranged
at a selling price of $2.15M (as I recall).
I’d expect Mike got some portion of that as a fee (10-20%?) for handling the negotiation and contract Terms and Conditions.
So, evaluating his personal welath on the basis of the blog misses his main sources of income: legal work, Venture capital investing (he’s a prinicpal in Edgeio.com for example) and other clever ways to turn a buck (business consulting, etc).
Most of what I wrote here is public information gleened from Mike’s and Dave Winer blogs.
May 17th, 2006
3:12 pm
I am so envy of this guy who makes the million by writing online blog. I only wished I could get somewhere around a thousand, that’ll probably make me happy….. haha
May 17th, 2006
3:23 pm
Il blogger da 1 milione di dollari…
Fa riflettere la cifra elaborata da un blogger sui possibili guadagni di Mr. Techcrunch (n° 1 al mondo oggi, come blog sulle nuove applicazioni Internet). Si parla di entrate per 1 MLN di dollari, composte come vedete sotto:1- 4 Sponsored…
May 17th, 2006
3:38 pm
I foresee a future of paid posts.
You do a review of a story in a category called say ‘business profiles’, the business gets 1 week free to see how fast you get indexed and searched for, then they pay a penny per visitor each month.
Economic evolution in the blogosphere.
http://www.idahofallz.com is where we are trying it out.
May 17th, 2006
3:40 pm
congrats on the DIGG!
May 17th, 2006
3:48 pm
Yeah, but just think of all those articles you have to write everyday.
imho, much better to create a fully automated system, wait until it generates enough revenue to sustain itself + your lifestyle, then move to the Bahamas.
- Fez @ ummyeah.com
May 17th, 2006
4:36 pm
If Michael Arrington does indeed make that much from the blog, then good for him. He does a great job spotlighting new startups good, bad and evil.
May 17th, 2006
5:25 pm
I looked over the front page and you could get most of his articles from digg.com
amzing.
May 17th, 2006
6:25 pm
Michael Arrington of Techcrunch.com is a Millionaire!…
As much as people criticize or adore the articles and insights that come from Techcrunch I just realized that he makes bank…
May 17th, 2006
7:52 pm
Just checked his front page and his writing style is a real turn-off. Couldn’t maintain attention for a full paragraph.
May 17th, 2006
8:23 pm
Raheel,
Thats because the articles on digg are getting the info from TechCrunch.com
May 17th, 2006
11:49 pm
his blog’s worth: $4,104,205.80
according to technorati: http://www.business-opportunities.biz/projects/how-much-is-your-blog-worth/?url=http%3A%2F%2Fwww.techcrunch.com
May 17th, 2006
11:52 pm
[…] Read More on how it was determinedread more | digg story […]
May 18th, 2006
12:42 am
[…] http://okdork.com/2006/05/15/michael-arrington-of-techcrunchcom-is-a-millionaire/trackback/ […]
May 18th, 2006
3:37 am
[…] Ale, otro que vive de su web… […]
May 18th, 2006
4:09 am
Michael Arrington is a Millionaire…
Who? Well, Michael runs techcrunch.com, a weblog devoted to technology news. It hasn’t been around long, but it’s well-written and popular. And estimates say that, just from this website, the owner earns $1million a year. ONE MILLION DOLLARS for writ…
May 18th, 2006
5:28 am
[…] ¿Se puede ser millonario con un blog? parece que sÃ, de mayor quiero ser como Michael Arrington, vÃa Weblogs, Outbox, Bloggers […]
May 18th, 2006
2:39 pm
Bah, he doesn’t get any good ass. He’s just a nerdy lookin guy with a lot of cash. But boy, I bet he can get a few damn fine escorts!
May 18th, 2006
8:35 pm
[…] De acuerdo a un análisis que hizo Noah Kagan ecritor de Okdork.com el señor Michael Arrington genera alrrededor de $85,000 usd al mes con sólo escribir en su blog.. Esto gracias a sus 4 patrocinadores (venta de publicidad), cada un por $7,500 usd al mes.. más unos cuantos dólares mas por Google Ads.. y demás tipos de incertos publicitarios.. claro esto gracias a que su blog recibe más de 3 millones de vistas por página al mes.. […]
May 19th, 2006
1:50 am
links for 2006-05-19…
Vecindad Gráfica Diseño Gráfico: Se vende StyleGala (tags: negocios) RTVE adopta el P2P | elmundo.es El Canal 24 horas de Televisión, Radio Clásica y Radio Exterior de España son las cadenas escogidas por Radiotelevisión Española (RTVE) para p…
May 19th, 2006
8:55 am
[…] More Posted in Funny, Geek. | Add To Del.icio.us | Digg ThisTrack with co.mments | RelatedStuff […]
May 19th, 2006
9:55 am
[…] http://okdork.com/2006/05/15/michael-arrington-of-techcrunchcom-is-a-millionaire/ […]
May 23rd, 2006
8:21 pm
[…] Michael Arrington of Techcrunch.com is a Millionaire! at Okdork.com - This guy makes a $85,000 a month by blogging and I’m not even covering my hosting expenses! […]
July 24th, 2006
10:07 pm
[…] 3. When there’s a company trying to be your official web 2.0 stopwatch, and a good fucking chance it’ll be bought for ungodly amounts. 4. When lessons just aren’t being learned. 5. When (supposed) journalists who should warn against saturation and excess actually partake and profit, obscenely. […]
July 25th, 2006
9:19 am
[…] 5. …when (supposedly unbiased) journalists who should warn against saturation and excess actually partake and profit, obscenely. […]
July 31st, 2006
7:44 am
[…] And so forth…What most of these people don’t mention is a week later. Their traffic is back to normal and they are desperate like a crack head for another high. I have had this a few times with my Michael Arrington of Techcrunch is a Millionaire and more recently The Guide to Avoiding Small Talk. These posts each generated over 20,000 of hits in 1 day which was a great feeling. Do you know how many of those people came back the week after? Maybe 1% of them. […]
August 13th, 2006
5:47 pm
[…] Looks like now the priveleges of success are turning their ugly head on Michael Arrington of TechCrunch (apparently a millionaire, although I guess I thought millionaires would dress a bit better). And believe it or not, I’m saying to the nasty folk: “hey, quit it!” […]
August 21st, 2006
9:39 pm
[…] Michael Arrington of Techcrunch.com is a Millionaire! at Okdork.comNoah Kagan s tasty thoughts on marketing, technology and random business musings As much as people criticize or adore the articles and insights that come from Techcrunch I just […]
August 22nd, 2006
1:56 pm
[…] Michael Arrington of Techcrunch.com is a Millionaire! at Okdork.comNoah Kagan s tasty thoughts on marketing, technology and random business musings As much as people criticize or adore the articles and insights that come from Techcrunch I just […]
September 18th, 2006
10:52 am
[…] TechCrunch should pay to digg Data collection:8/16 ~ 9/1534 of Techcruch’s articles frontpaged on digg. Minimun 34 * 10,000 = 340,000 pageviews have been generated at Techcrunch(40,000 pageviews per day were generated after “PornoTube Breaks into Alexa Top 300 within 2 Months” was promoted to the homepage).TechCrunch is generating 2 million page views per month.TechCrunch’s 17% pageviews generated by digg.Techcrunch’s Yearly Revenue: 1.2 Million based on okdork’s calculation and Techcrunch increased feed ($7,500 => $10,000 for 125X125)TechCrunch should pay $204,000 to digg.com. […]
October 10th, 2006
8:10 pm
[…] 實際的收入也許更高。一篇部è?½æ ¼æ–‡ç« 以「Techcrunch.comçš„é‚?å?¯â€§è‰¾æž—é “æ˜¯ç™¾è?¬å¯Œç¿?ã€?（Michael Arrington of Techcrunch.com is a Millionaire!） 為題，é€?é …æ›¿è‰¾æž—é “ç®—å¸³ï¼Œçµ?論是æ¯?個月少說有8è?¬5000美元的進帳。å°?一個以「æ?–ç†æ¡¿ã€?ç¶ç”Ÿçš„部è?½å®¢ä¾†èªªï¼Œèƒ½è³ºé€™éº¼å¤šéŒ¢ï¼Œå¯¦åœ¨å?«äººæ’ŸèˆŒä¸?下。 è‰¾æž—é “çš„éƒ¨è?½æ ¼ï¼Œä»‹ç´¹ã€?追蹤和探討Web 2.0的新科技ã€?新產å“?和新創公å?¸ï¼Œ2005å¹´6月11æ—¥ç™»å‡ºç¬¬ä¸€ç¯‡æ–‡ç« ã€‚2006å¹´ç¨?早，廣告收入å?ªæœ‰ç´„6,000美元的時候，他深信部è?½æ ¼å?¯æœ›å¸¶é€²çš„ 巨大財富就在眼å‰?，於是毅然è¾åŽ»ç™½å¤©åœ¨ä¸€å®¶æ–°å‰µå…¬å?¸æ“”任總è£?的工作，把全部的時間投入專心寫作部è?½æ ¼æ–‡ç« 。 […]
May 15th, 2007
11:38 pm
Thats a nice way to begin is it with google adsense?? I started using google adsense 4months ago and I am doing good…doing between 150$-250$ a month if you can make 250$ a month its possible to make 15 000$ a month with alot more work…
I have a blog thats speaks about time management and financial freedom…please have a visit
http://dreamactions.blogspot.com
October 6th, 2007
9:36 am
Of course you can make more adsense $ than 150-250. A friend of me has a site that make 1000$ a month. But for e.g. the price comparison sites or other sites with thouands of sites make a lot more. I’ve heard that a “well known social bookmark site” (with four letters) makes 8000 per day
April 22nd, 2008
7:34 pm
It’s incredible…. it’s just like Alex Rodriguez getting paid millions for playing baseball.
Getting paid to do something you love…. wonderful feeling!
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