More and more great ideas are getting shot down because large companies could do it. The title reflects that eventually Google could do this but will they? The phrase you hear most related to this is:
“(insert big company here) can easily create (whatever you are working on here).”
Pretty much anything can be done by these companies. The question most people neglect is:
- How long will it take them to come out with it?
- Is it really a priority for them to do this?
- What things can you do that won’t fit in with their company?
An example of this is Box.net, a site my friends Dylan and Aaron created which does online storage. I am not saying its the best or worst site but people speculate for days that Google is doing Gdrive and Microsoft is doing LiveDrive and I haven’t seen anything yet.
My best suggestion is to just do what you want to do and don’t worry about the big guy. You have advantages they don’t: speed, no politics and no pressure. A great example is YouTube which launched early and fast and is still the #1 video site post Google Video launch.
The one thing to be aware of is the other little guys competing against you…