These 2 ideas were shared with me from David at Pixpulse.
1-Â Â Â Sponsor Pizza Boxes– If you haven’t noticed college kids love to eat and drink. Many weekends andÂ late nights begin or conclude with pizza. Contact all the local pizzerias at your target school and get your flyers, coupons or sponsor pizza for a weekend to get your message out.
2-Â Â Â Spray Paint: David made a stencil of his companies website and got spray paint chalk and covered the University of Washington with it. It is very visible, you can mix it up with tons of colors and is quite unique. Preferably use hairspray over the spray paint chalk so it lasts longer.
3-Â Â Â Soda Vending Machines: College students purchase TONS of soda all around campus. Why not get your logo and/or advertisement as the cover of the machine. A company did this on my campus and it was quite noticeable.
I know that some of these tactics depend on what you are trying to market but they are affordable and different than what your competitors are doing.
Funny Bonus One: Condoms- David suggested this funny idea but it may not fit your brand image. Put your company logo on the outside packaging and give them out for free or partner with the campus health centers.