I was playing on Linkedin a few days ago and realized they added this box called ‘profile completeness’ that shows how complete your profile is. What does that mean? It means having a certain # of jobs, descriptions, testimonials and other things. Who cares? Well I do, kind of, because TONS of people are now more inclined to update their stuff since they want an A+
I think this is a brilliant trick as we are all inclined to succeed. When we were in class NO ONE wants to get a C. We hopefully all want to succeed and get at least an A-. Connection? If you see that 50% on your profile what are you going to do about it? I think you are so much more likely to go do the required things till you make that grade.
Other sites that utilize the psychology of success to their advantages are:
eBay: Not a perfect match but you HATE having a rating of less than 90%. This has other implications but in general people want to not mess things up so they can have that great rating.
Yelp: Yes, even though I talked trash on their users, this sites ‘Elite’ badge now motivates them to write more reviews. The benefits aren’t necessarily their for that title but it does promote people to do more so they can get the A+.
I just think it’s a cool marketing tactic within your site to get more user involvement. Another thing to consider is the user benefit for the A+. Any other sites that I missed?