I am a tad buzzed at the time of this writing but I have to get this thought out. The title truly explains it all. People have NO clue what viral marketing is. I am very fortunate to talk with tons of young entrepreneurs and see cool companies and I hear a lot of their marketing plans. The key to their marketing plan:
“Oh yea, we will do some viral marketing and it will get huge”
People are so Fing clueless about Viral marketing, its difference from word of mouth and why it works. Here are the basics of a successful viral campaign:
1- Sexy: There has to be a reason for me to want to talk about it. Show me sexy baby!
2- Tools: Sometimes people will just talk but providing users the tools and means, helps make virus spreading easier.
3- Selfish: It has to benefit me. People want to talk and spread things for different reasons. Social clout, the guy with all the great websites or now I can do more things because more people are using the site.
Other products like Google aren’t viral that I get benefit by having my friend use the site but since the product kicks ass I am likely to tell my friends to use it. That’s word of mouth. Word of mouth happens because a product sucks, rules or there is a reason for people to talk about it.
A virus is something that hits 1 person and they purposefully hit another and so forth. I hope people realize if they want viral there product needs to be inherently viral.Â Viral Marketing is an actual driver of your product or service that makes people want to get others to use it not just talk about it. Night=)