“Oh Hey I am Jennifer, are you from around here?”
“Yea, I grew up in the Bay Area”
“Oh in cupertino”
“Nice, are you renting or do you have roommates”
“yea 3 of us live in a house”
“very cool, blah blah blah”
and the conversation continues and I score! Sounds like a great thing. What if I told you those 2 other roommates are my parents? Different story huh? Product positioning is how you explain the story to the users and the people you want using your product.
What’s your story? And yes, those are my parents:)