Okay, so I got a LOT of people talking a lot of smack about my claim of how dumb users are for helping Yelp make all their money. I must publicly state that I totally agree that people want to write things for their own benefit regardless of what happens with that data. That is clearly proven from wikipedia, MySpace, Yelp, Standpoint and tons of other sites where there is no immediate benefit from one’s writings. You receive benefits from being a part of a community among other reasons. I asked my gf tonight about why she wrote a review on Yelp and she proclaimed:
“I would feel really good if I knew someone used my review to eat or not go to that place.”
WOW! I said as we were eating our delicious Valentine meal. Now that’s an immediate benefit for providing content. Why can’t Yelp and these user generated businesses provide more significant incentives to the users? For example, Yelp could supply stats on how many people actually ate at the restaurant cause of your review.
Another way to encourage data submission is to give revenue and value back to the users:
1- Revver: Put up a video and guess what…you get paid.
2- Newsvine: You write news, people read it & you get paid.
3- Squidoo: Not sure the purpose but yea once again you get paid:)
So what does this all mean?
“Is Commission the Key?”
Commission is not necessarily the key but it appears like a good direction. What I am saying is that companies need to consider more ways to benefit users for providing content if they want long term success. However, benefits do not always need to be monetary but serve a larger purpose in the world such as: Firefox and Linux.