Comments on: The thin line of dorms and marketing http://okdork.com/2005/12/07/the-thin-line-of-dorms-and-marketing/ A blog about marketing, online communities and other business musings. Come join the fun! Wed, 09 Nov 2011 02:14:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Neville http://okdork.com/2005/12/07/the-thin-line-of-dorms-and-marketing/comment-page-1/#comment-147 Neville Fri, 09 Dec 2005 00:36:54 +0000 http://okdork.com/?p=124#comment-147 When Noah came to Austin and I met him at a coffee shop, this was the sequence of events that took place: 1.) I spot Noah and say hello 2.) We go inside the coffee shop where he says, "I need to use the bathroom, but I need something to read." 3.) Noah proceeds to find a reading source and goes to the bathroom. 4.) I sit around for quite some time on my laptop, 5.) Noah comes out looking refreshed! This concludes that Noah does in fact read a lot in the bathroom. -Nev When Noah came to Austin and I met him at a coffee shop, this was the sequence of events that took place:

1.) I spot Noah and say hello
2.) We go inside the coffee shop where he says, “I need to use the bathroom, but I need something to read.”
3.) Noah proceeds to find a reading source and goes to the bathroom.
4.) I sit around for quite some time on my laptop,
5.) Noah comes out looking refreshed!

This concludes that Noah does in fact read a lot in the bathroom.
-Nev

]]> By: Joe http://okdork.com/2005/12/07/the-thin-line-of-dorms-and-marketing/comment-page-1/#comment-140 Joe Wed, 07 Dec 2005 19:37:18 +0000 http://okdork.com/?p=124#comment-140 Great points Shivani. I think some thing to note is that one of the major reasons you market to a dorm is the fact that they will spread it to other parts of campus and their building. One video shown on a floor can easily spread to the rest of campus in 3 days rather than 2 random guys living in an apartment Great points Shivani. I think some thing to note is that one of the major reasons you market to a dorm is the fact that they will spread it to other parts of campus and their building. One video shown on a floor can easily spread to the rest of campus in 3 days rather than 2 random guys living in an apartment

]]> By: Shivani http://okdork.com/2005/12/07/the-thin-line-of-dorms-and-marketing/comment-page-1/#comment-139 Shivani Wed, 07 Dec 2005 18:05:24 +0000 http://okdork.com/?p=124#comment-139 Dorm marketing is great...but only if you want to target freshmen. The dorms house less than 1/4 of the students on a college campus, most of which are freshmen, some sophomores, and a couple of juniors and seniors thrown into the mix. For the most part, you would not get a wide range of students to see your product if you market in the dorms. But that's actually a good thing to a certain extent...freshmen try EVERYTHING because everything is new and they don't know what they will like. but that also means loyalty is very limited. anything in the dorms will be tried once, but i don't think people will stick with the products for too long. Just like any other market, i think it's important to TARGET properly. Colleges are a huge mix of lots of different types of people with different interests. If you get people who know your market well (aka...e mail Noah about HFG Consulting), it's a lot easier to target and get people to stick with your product. For example, I was talking to this copy center owner in Berkeley...he heavily advertised in the dorms which were right across the street from him. yea, he got some students to come and print like $1 worth of copies at a time...but that's barely anything. I suggested that he do a discount for student groups on campus. Next thing he knows, he has a bunch of the student groups from campus coming to him with multiple $300+ projects. So..in conclusion to this very LONG comment...dorms are good, but I don't think it works for everybody and every project, and I think it is suggested too often as a solution to college marketing. Dorm marketing is great…but only if you want to target freshmen. The dorms house less than 1/4 of the students on a college campus, most of which are freshmen, some sophomores, and a couple of juniors and seniors thrown into the mix. For the most part, you would not get a wide range of students to see your product if you market in the dorms. But that’s actually a good thing to a certain extent…freshmen try EVERYTHING because everything is new and they don’t know what they will like. but that also means loyalty is very limited. anything in the dorms will be tried once, but i don’t think people will stick with the products for too long.

Just like any other market, i think it’s important to TARGET properly. Colleges are a huge mix of lots of different types of people with different interests. If you get people who know your market well (aka…e mail Noah about HFG Consulting), it’s a lot easier to target and get people to stick with your product. For example, I was talking to this copy center owner in Berkeley…he heavily advertised in the dorms which were right across the street from him. yea, he got some students to come and print like $1 worth of copies at a time…but that’s barely anything. I suggested that he do a discount for student groups on campus. Next thing he knows, he has a bunch of the student groups from campus coming to him with multiple $300+ projects.

So..in conclusion to this very LONG comment…dorms are good, but I don’t think it works for everybody and every project, and I think it is suggested too often as a solution to college marketing.

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