Comments on: 10 Tips for Successful College Marketing http://okdork.com/2005/10/26/10-tips-for-successful-college-marketing/ A blog about marketing, online communities and other business musings. Come join the fun! Wed, 09 Nov 2011 02:14:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tara 'Miss Rogue' Hunt http://okdork.com/2005/10/26/10-tips-for-successful-college-marketing/comment-page-1/#comment-45 Tara 'Miss Rogue' Hunt Thu, 27 Oct 2005 23:30:01 +0000 http://okdork.com/?p=76#comment-45 Noah, Those are great! I'm going to link to this... T. Noah,

Those are great! I’m going to link to this…

T.

]]> By: Noah Kagan http://okdork.com/2005/10/26/10-tips-for-successful-college-marketing/comment-page-1/#comment-44 Noah Kagan Thu, 27 Oct 2005 16:52:28 +0000 http://okdork.com/?p=76#comment-44 I agree that some students peruse the newspaper but successful products can completely avoid them and better spend there money elsewhere. For example, iPod, Better Luck Tomorrow (movie), Google, Napster, Livestrong & numerous more completely avoided the newspaper. Things that are cool on college campus will be talked about among students and not read about in the school newspaper unless its completely amazing. I think there are better ways to spend your $1000 full-page ad that runs for one day. If you co-sponsor a group for $1000 you pretty much own them for the rest of the year. DON'T just show a logo on an event for a group, get INTEGRATED. easier said than done, right? NO. offer some reward for them helping you with your CONTEST. see how its all coming together. TAKE the $1000 you saved from your full-page ad and give that in free products and ways that the student group can spread your message. This is COMPLETELY underutilized, as discussed in a future article AIM and Word of mouth are the killers on college campuses. For facebook it depends on the timing and what you are posting as an announcement. During May-Sept, Dec you are going to have to face mid-terms/finals which make people much less likely to go on the facebook. i advertised for ninajcard.com and sold 4 in one day. some days more some days less. i think group sponsorship is effective for facebook but generic banner advertising in general is lame (my opinion) if you are trying a contest/free stuff out it has to be fun/unique. lets say you are giving a way a FREE tablet/notebook computer. now if students could compete for this with the amount of friends they have to refer to a location on campus then tons of people would attend and you could showcase your latest product. how to get that started. partner with a student group, person or hfg:) call me 510 866 NOAH. please note i spent around 3 minutes writing this, if you gave me 10-12 min I could come up with even cooler things, i hope... I agree that some students peruse the newspaper but successful products can completely avoid them and better spend there money elsewhere. For example, iPod, Better Luck Tomorrow (movie), Google, Napster, Livestrong & numerous more completely avoided the newspaper. Things that are cool on college campus will be talked about among students and not read about in the school newspaper unless its completely amazing. I think there are better ways to spend your $1000 full-page ad that runs for one day.

If you co-sponsor a group for $1000 you pretty much own them for the rest of the year. DON’T just show a logo on an event for a group, get INTEGRATED. easier said than done, right? NO. offer some reward for them helping you with your CONTEST. see how its all coming together. TAKE the $1000 you saved from your full-page ad and give that in free products and ways that the student group can spread your message. This is COMPLETELY underutilized, as discussed in a future article AIM and Word of mouth are the killers on college campuses.

For facebook it depends on the timing and what you are posting as an announcement. During May-Sept, Dec you are going to have to face mid-terms/finals which make people much less likely to go on the facebook. i advertised for ninajcard.com and sold 4 in one day. some days more some days less. i think group sponsorship is effective for facebook but generic banner advertising in general is lame (my opinion)

if you are trying a contest/free stuff out it has to be fun/unique. lets say you are giving a way a FREE tablet/notebook computer. now if students could compete for this with the amount of friends they have to refer to a location on campus then tons of people would attend and you could showcase your latest product. how to get that started. partner with a student group, person or hfg:)

call me 510 866 NOAH. please note i spent around 3 minutes writing this, if you gave me 10-12 min I could come up with even cooler things, i hope…

]]> By: college marketer http://okdork.com/2005/10/26/10-tips-for-successful-college-marketing/comment-page-1/#comment-43 college marketer Thu, 27 Oct 2005 13:09:46 +0000 http://okdork.com/?p=76#comment-43 From student monitor - who conducts an annual survey of college students "campus newspapers are an excellent tool for college-oriented marketers... 46% of all students have read at least 3 of the last 5 issues of their school's newspaper." Also, if you are trying to promote a game or a free something, how do you get the word out? Just using facebook? A co-sponsorship usually just allows you do show a logo, which won't help your case. I've advertised in facebook to very disappointing results. Any suggestions on how others have gotten success from that? From student monitor – who conducts an annual survey of college students “campus newspapers are an excellent tool for college-oriented marketers… 46% of all students have read at least 3 of the last 5 issues of their school’s newspaper.”

Also, if you are trying to promote a game or a free something, how do you get the word out? Just using facebook? A co-sponsorship usually just allows you do show a logo, which won’t help your case. I’ve advertised in facebook to very disappointing results. Any suggestions on how others have gotten success from that?

]]> By: Noah Brier http://okdork.com/2005/10/26/10-tips-for-successful-college-marketing/comment-page-1/#comment-42 Noah Brier Wed, 26 Oct 2005 14:10:48 +0000 http://okdork.com/?p=76#comment-42 I think you pretty much nailed it Noah, one thing I might include is add a mechanism to allow them to become co-marketers. I think that can mean a way to pass something along online or a way for them to easily evangalize for you. I think you pretty much nailed it Noah, one thing I might include is add a mechanism to allow them to become co-marketers. I think that can mean a way to pass something along online or a way for them to easily evangalize for you.

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