I want it:
- good quality food
- affordable prices
Then I realized there are NO stores out who use excessive vulgarity in their marketing, store names or really anything. So that would be my shtick.
So my restaurant is called “best motherfucking tacos in the god damn world”
On the menu we have
1- Dope ass taco with chicken
2- The dirty mexican taco
3- Gringos can die taco
…and so forth. Now take everything I say with a grain of salt but I think when you position yourselves on the extreme you will offend
some people but you will get publicity and you will get people at least trying you out. Whether the quality of your taco is great is what will make them want to come back.