Comments on: Cialis marketing pitch http://okdork.com/2005/03/09/cialis-marketing-pitch/ A blog about marketing, online communities and other business musings. Come join the fun! Wed, 09 Nov 2011 02:14:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Paul Robinson http://okdork.com/2005/03/09/cialis-marketing-pitch/comment-page-1/#comment-154575 Paul Robinson Sun, 30 Sep 2007 03:48:35 +0000 http://okdork.com/?p=22#comment-154575 Reminds me of when Cadillac introduced the Cetera (or something like that; I may be thinking of the last name of Peter from the group Chicago). Or maybe it's a Catera. Anyway, someone at Cadillac - or their ad agency - got the idea to do a pun on the name. At the end of the commercial, it says Lease a Catera - see your Cadillac dealer today. Who is Lisa Catera? --- "The lessons of history teach us - if they teach us anything - that nobody learns the lessons that history teaches us." Reminds me of when Cadillac introduced the Cetera (or something like that; I may be thinking of the last name of Peter from the group Chicago). Or maybe it’s a Catera.

Anyway, someone at Cadillac – or their ad agency – got the idea to do a pun on the name. At the end of the commercial, it says

Lease a Catera – see your Cadillac dealer today. Who is Lisa Catera?
—
“The lessons of history teach us – if they teach us anything – that nobody learns the lessons that history teaches us.”

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